Genuity™ Roundup Ready® Flex Cotton

"Fuel cost is an issue, so any time you can save a trip across the field, it’s significant."

Steve Bailey, Gadsden, Tennessee
By applying the tools of genomics and biotechnology, we have produced a variety of cotton that will allow farmers to spray labeled Roundup agricultural herbicides over their cotton during more of the growing season. Now in the final phase of the pipeline, Genuity™ Roundup Ready® Flex Cotton was launched commercially in the United States in 2006. More than 80 percent of Genuity Roundup Ready Flex cotton will be stacked with our second-generation Genuity Bollgard II trait for insect protection. Stacked with Genuity Bollgard II, Genuity Roundup Ready Flex cotton was poised for the largest-acre launch of a new biotechnology product ever. Genuity Roundup Ready technology has yielded savings in both time and equipment costs for Steve Bailey, who has 1,200 acres planted in cotton, 95 percent with stacked traits.