Channel® is a premier seed brand specializing in corn, soybean, sorghum and alfalfa. Channel offers high performing genetics that are sourced globally, tested locally and supported year-round by a team of Channel Seedsmen who walk their customers’ fields and learn their challenges.
“Seedsmanship” is central to the Channel brand’s customer-first philosophy. The term refers to how the brand evaluates produces and sells its seed products, including the Channel Seedsmen who provide sales and service support based on an in-depth understanding of their customers’ farming operations. Channel customers may only buy seed once a year, but Channel Seedsmen strive to make that a year-round experience.
Here are some highlights of Channel's Seedsmanship At Work Approach:
· "Seedsmanship" refers to the practice of Channel Seedsmen getting to know their customers and their farms first.
· Seedsmen then use that first-hand knowledge to provide expert, hands-on service and support.
· Due to the personalized information gathered, Seedsmen are able to provide industry-leading product recommendations to help customers maximize profit on every acre.
With top-performing genetics, the newest Genuity® brand traits and a robust pipeline of products and services, every bag of Channel seed represents the brand’s commitment to providing customers with the best technology and service available.