Channel Bio Announces New Premier Seed Brand
A new day is dawning for Channel Bio Corp. The company’s group of regional seed brands is being elevated to a new, premier brand committed to providing farmers the highest-level customer experience in the industry. Say hello to Channel brand seeds.
“Through the years, we’ve found that successful farmers desire an adviser who can provide a customer experience that increases their probability of achieving success,” Jim Zimmer, Channel Bio’s chief executive officer, said. “As farming becomes more complex and challenging, we believe Channel is uniquely suited to offer this kind of customer relationship.”
“Seedsmanship” is central to Channel’s customer-first philosophy. The term refers to how the brand evaluates, produces and sells its seed products, including the seed professionals who provide sales and service support based on an in-depth understanding of their customers’ farming operations.
With this philosophy in mind, Zimmer said Channel is positioned to offer farmers the industry’s best-performing products and most innovative services. This comes through access to parent company Monsanto’s leading genetics, traits and seed treatment technologies, as well as value-added services to meet customers’ varying needs.
The customer service for which Channel Bio is already known will be enhanced under the new Channel brand.
“With employees and resellers working directly with farmers, we have the ability to deliver industry-leading seedsmanship to support farmer success throughout the planting, growing and harvesting seasons, field-by-field,” Zimmer said.
Focusing Energy and Resources
Channel Bio’s three regional brands, Crow’s Hybrids, Midwest Seed Genetics and NC+ Hybrids, are expected to be fully migrated to the new Channel brand by next summer.
“The legacy of our three strong regional brands will be preserved in Channel, including their extensive offerings of hybrids and varieties,” Zimmer said. “However, one Channel brand will allow us to better focus our energy and resources to deliver a new standard of performance and service. It will also enable Channel to simplify and streamline our business and more efficiently manage our product lineup.”
Zimmer said a single, premier brand also means Channel will have more resources and capabilities than the three regional brands could provide separately.
“The Channel brand will be elevated in the marketplace and has the opportunity to become one of the industry’s top tier seed brands,” he said.
2010 Product Lineup
For the 2010 season, all Channel products with Monsanto’s Genuity™ traits (SmartStax™ corn, VT Triple PRO™ corn and Roundup Ready 2 Yield® soybeans) will be delivered in Channel bags. All other Channel products will be delivered in legacy brand (Crow’s, NC+ or Midwest Seed Genetics) bags for 2010 planting.
Channel Bio Corp. is an independent operating company wholly owned by Monsanto. The company markets corn, soybean, sorghum and alfalfa seed through full- time sales representatives and a reseller network working directly with growers throughout most of the U.S. corn, soybean and sorghum growing areas. To learn more about the technology behind Channel, visit BioFuture.
Monsanto Company is a member of Excellence Through Stewardship® (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto’s Policy for Commercialization of Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold in countries where all necessary regulatory approvals have been granted. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship® is a registered trademark of Biotechnology Industry Organization.
IMPORTANT: Grain Marketing and Seed Availability: Genuity™ SmartStax™ has received the necessary approvals in the United States, however, as of [date of printing], approvals have not been received in certain major corn export markets. Genuity™ SmartStax™ will not be launched and seed will not be available until after import approvals are received in appropriate major corn export markets. B.t. products, including Genuity™ SmartStax™ may not yet be registered in all states. Check with your Monsanto representative for the registration status in your state.
ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS and follow insect resistance management and grain marketing requirements. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. IMPORTANT: Grain Marketing and Seed Availability: Genuity™ VT Triple PRO™ has received the necessary approvals in the United States, however, as of Aug. 26, 2009, approvals have not been received in all major corn export markets. Genuity™ VT Triple PRO™ seed will only be available as part of a commercial demonstration program that includes grain marketing stewardship requirements. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Consult with your seed representative for current stewardship information. Genuity™, Genuity and Design™, Genuity Icons, Roundup® , Roundup Ready® , Roundup Ready 2 Yield® , SmartStax™, SmartStax and Design™, and VT Triple PRO™ are trademarks of Monsanto Technology LLC. Channel® , Crow's® , Midwest Seed Genetics® , and Midwest Seed Genetics and Design® are registered trademarks of Channel Bio Corp. Liberty Link and the Water Droplet Design® is a registered trademark of Bayer CropScience AG. Herculex is a trademark of Dow AgroSciences LLC. All other trademarks are the property of their respective owners. ©2009 Monsanto Company
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