Bel Oro™ fruit is a new, flavorful, super-sweet melon that delivers a consistent burst of flavor.
For the last two years Monsanto has partnered with BeeMart to develop Bel Oro™. The bright yellow skin and attractive flesh colour of Bel Oro™ fruit offers superior eating quality and reliability in sweetness and taste. Additionally Bel Oro™ fruit exhibits exceptional shelf life and excellent internal quality.
“Catching the eye of consumers, the distinctive appearance of Bel Oro™ clearly differentiates the product in the Australian melon category,” said BeeMart Marketing Manager, Jason Beeston.
“Commercial volumes of Bel Oro™ will hit the market in September, initial trials have generated considerable interest from the Australian and Asian market, the attributes of Bel Oro™ are highly sought after by retailers and food service providers,” said Beeston.
Bel Oro™ is an example of Monsanto’s commitment to bring tasty fruit & vegetables to the consumer. “If we can bring fruit & vegetables to the market that everyone loves to eat, then we have reached one of our key objectives,” said Marketing & Licensing Lead, Monsanto ANZ, Rachel Palumbo.
Look out for the bright yellow super-sweet Bel Oro™ fruit which will hit shelves soon!
Bel Oro™ features
- Bright yellow sutured melon
- Excellent internal fruit quality
- Attractive flesh colour with small seed cavity
- Excellent taste and eating quality
- Above average Brix
- Excellent shelf Life
- Consistent oval shape fruit
- Consistent 1.7 - 2.1 kg fruit
- Unique product for the Australian market place
Bel Oro™ is a registered trademark of trademark of Monsanto Technology LLC used under license by Beemart Enterprises.