Bel Oro™ - unique & super-sweet

8/9/2011

Bel Oro™ fruit is a new, flavorful, super-sweet melon that delivers a consistent burst of flavor.

For the last two years Monsanto has partnered with BeeMart to develop Bel Oro™. The bright yellow skin and attractive flesh colour of Bel Oro™ fruit offers superior eating quality and reliability in sweetness and taste. Additionally Bel Oro™ fruit exhibits exceptional shelf life and excellent internal quality.

bel_oro logo_bel_oro news release 9 Aug 2011“Catching the eye of consumers, the distinctive appearance of Bel Oro™ clearly differentiates the product in the Australian melon category,” said BeeMart Marketing Manager, Jason Beeston.

“Commercial volumes of Bel Oro™ will hit the market in September, initial trials have generated considerable interest from the Australian and Asian market, the attributes of Bel Oro™ are highly sought after by retailers and food service providers,” said Beeston.

Bel Oro™ is an example of Monsanto’s commitment to bring tasty fruit & vegetables to the consumer. “If we can bring fruit & vegetables to the market that everyone loves to eat, then we have reached one of our key objectives,” said Marketing & Licensing Lead, Monsanto ANZ, Rachel Palumbo.

Look out for the bright yellow super-sweet Bel Oro™ fruit which will hit shelves soon!

Bel Oro™ features

  • Bright yellow sutured melon
  • Excellent internal fruit quality
  • Attractive flesh colour with small seed cavity
  • Excellent taste and eating quality
  • Above average Brix
  • Excellent shelf Life
  • Consistent oval shape fruit
  • Consistent 1.7 - 2.1 kg fruit
  •  Unique product for the Australian market place

Bel Oro™ is a registered trademark of trademark of Monsanto Technology LLC used under license by Beemart Enterprises.