Fontanelle Hybrids, a Monsanto regional brand, still has a strong personal connection with growers. Over the past 75 years, the values of the Fontanelle brand haven’t changed. Building and keeping those strong relationships with farmers and improving on-farm productivity are still the top priorities. And this year the connection continues with Fontanelle helping farmers improve their use of water.
Fontanelle has a large footprint in the Western Corn Belt, an area where water, and learning ways to conserve water, is a key focus through Fontanelle’s AquaView project. Fontanelle’s AquaView Lead, Nick Lammers, describes it as an initiative that’s a total package of sharing knowledge through education, maximizing the value of Fontanelle’s seed while utilizing limited water resources.“The Aqua View project is Fontanelle’s commitment to continually provide growers in the irrigated area of our footprint with ways to maximize the value of our seeds and traits and at the same time utilize limited water resources,” says Lammers. “It’s a whole package of sharing knowledge through education and additional services including seed placement and water utilization management.”
More than 450 capacitance moisture probes were put on various growers’ farms across Fontanelle’s footprint in 2010. By continually monitoring water use, growers can receive recommendations on irrigation based on the data from the probes.
It’s not just Fontanelle working on this project. The brand has teamed up with John Deere Water and the University of Nebraska.