DEKALB Revs Up its 100th Anniversary

Own the Only Piece of DEKALB History with Handlebars and Support the American Red Cross

The DEKALB® brand has reason to celebrate. On January 20, 1912, eleven northern Illinois farmers formed the DeKalb County Soil Improvement Association on the principles of providing farmers with strong roots, strong stalks and strong yields. One hundred years later, DEKALB still honors that commitment by constantly innovating and providing performance.

To commemorate the brand’s 100th Anniversary, DEKALB teamed up with Paul Jr. Designs, who crafted a custom, one-of-a-kind chopper modeled after the board-tracker style popularized a century ago. In a further tribute to American agriculture, the bike itself is powered with E-85 fuel. The iconic representation of the brand’s 100th anniversary was unveiled at the 2011 Farm Progress Show and showcased on American Chopper: Senior vs Junior on the Discovery Channel.

Watch the American Chopper: Senior vs. Junior Episodes

DEKALB and the American Red Cross

Since 1912, the DEKALB brand has been the nation's leading provider of corn seed to the American farmer. And since 1881, the American Red Cross has been the nation's premier provider of emergency relief, responding to nearly 70,000 disasters every year.

It's been a tough year, as rural America has been hit hard with natural disasters like tornadoes and floods. That’s why DEKALB and the American Red Cross are joining forces to provide support for those in need.

On January 20, 2012, the DEKALB-themed chopper will be auctioned off in support of the American Red Cross. Motorcyclists, DEKALB enthusiasts and chopper collectors will have an opportunity to submit bids through the online auction that will be featured on the DEKALB website. The online auction aligns with the actual birth date of DEKALB and will run through April 1, 2012. All proceeds go to support the American Red Cross. The bike will be presented to the winning bidder at the 2012 Farm Progress Show in Boone, Iowa.

To learn more about the 100th anniversary, visit the DEKALB 100 microsite.