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DEKALB® Introduces DEKALB WingWear™ Apparel and The DEKALB Ag Youth Scholarship
Apparel line reinforces DEKALB brand’s and Monsanto’s commitment to youth in agriculture
Decatur, Illinois (August 28, 2007) – DEKALB® has announced the launch of DEKALB WingWear™, a clothing line featuring custom-designed graphic apparel and accessories for young men and women ages 15-24. In keeping with its long standing commitment to youth in agriculture, DEKALB will donate a portion of all DEKALB WingWear proceeds to help fund a new DEKALB Ag Youth Scholarship for high school and collegiate students pursuing agriculture-related degrees.
This announcement was made at the Farm Progress show, the largest agricultural exhibition of its type in the United States.
“Since the first DEKALB Agricultural Accomplishment Award was presented in 1947, DEKALB has always been dedicated to the advancement of ag youth,” says Jason Hoag, U.S. Marketing Manager for DEKALB. “By launching our own apparel line, we take this commitment a step further, allowing tomorrow’s ag leaders to experience our brand while supporting their educational goals through scholarship.”
In the inaugural year, 10 students will be awarded a $2,500 DEKALB Ag Youth Scholarship. All DEKALB Ag Youth scholarship dollars will be administered via the National FFA. The DEKALB Ag Youth Scholarship is available to both high school and collegiate students who are pursuing agricultural-related degrees and demonstrate strong leadership skills and community involvement. FFA membership is not required to be eligible for the scholarship program.
DEKALB and Monsanto have a long history of supporting youth and agriculture through various organizations and programs. The DEKALB Agricultural Accomplishment Award has recognized more than 150,000 high school seniors since its inception in 1947. The company also supports the FFA, Agriculture Future of America (AFA), 4-H, Ag in the Classroom and Farm Safety 4 Just Kids. In addition, the Commitment to Agriculture Scholarship Award, conducted annually by Monsanto and the National Association of Farm Broadcasting, provides college scholarships to youth pursuing careers in agriculture.
“Monsanto and the DEKALB brand are committed to supporting the sustainability and growth of the agricultural industry with the next generation of young leaders,” says Jim Zimmer, Monsanto’s Vice President – U.S. Branded Business. “DEKALB WingWear is just one component of the ongoing DEKALB commitment to support ag youth.”
DEKALB will host an expanded apparel launch at the 2007 National FFA Convention, to be held October 24–27 in Indianapolis. The DEKALB WingWear apparel line includes custom-designed young men’s and women’s graphic tees, henleys, crews, tunics and jackets, as well as hats, messenger bags and more.
To browse the complete line of DEKALB WingWear, place orders and learn more about the DEKALB Ag Youth Scholarship, visit www.dekalbwingwear.com.
Visit www.monsanto.com/farmprogress2007, or www.monsanto.com and click on the Farm Progress logo for a full online press kit and Technology Showcase preview featuring a Monsanto agronomist blog, time-lapse video of our drought corn and dicamba soybeans, podcasts and audio reports, farmer reactions, and more -- giving visitors a "peek over the fence."
DEKALB and the Winged Ear design, DEKALB Strong Roots. Strong Yields. and Design, and DEKALB WingWear and design are trademarks of Dekalb Genetics Corportion. ©2007 Monsanto Company.
