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New Roundup PowerMAX™ Offers Farmers More Powerful Weed Control
St. Louis, MO, August 28, 2007 – In line with its commitment to agriculture, Monsanto is introducing Roundup PowerMAX™, a new Roundup agricultural herbicide formulation offering farmers more powerful, consistent weed control.
“Roundup PowerMAX™ will deliver the outstanding consistency of weed control and crop safety our growers have come to expect from the trusted Roundup brand,” said Chad Bush, Roundup Marketing Manager. “It sets a new standard in Roundup performance with more powerful weed control than Roundup Original MAX®.” The new product will be replacing Roundup Original MAX and will qualify for the same Roundup Rewards® program elements as Roundup Original MAX.
“We are very excited to bring Roundup PowerMAX™ to market,” added Bush. “It offers farmers a new level of weed control and the assurance of a high level of crop safety.”
More Powerful Weed Control
Due to its new formulation and delivery system, new Roundup PowerMAX™ has been proven through field trials to deliver high commercial levels of weed control more often than Roundup Original MAX. This enhanced consistency of control has been proven on hard-to-control weeds like velvetleaf, lambsquarter, purslane, kochia and morningglory. In spring, 2007, over 1000 growers and retailers exclusively previewed the newest Roundup formulation on more than 300,000 acres and experienced consistent weed control from field to field and weed to weed. “Roundup PowerMAX™ did a wonderful job,” said Harvey Fliehs, a grower in South Dakota that took part in the PowerMAX™ trial program. “It took care of the giant ragweed, the kochia, the lambsquater – it just fried everything, except for the soybeans.”
Bryce Rupert of Litchfield, Illinois, also tested Roundup PowerMAX™. “The consistency with the new Roundup formulation has been excellent,” explained Rupert. “We saw a quicker and more thorough kill over Roundup Original MAX in the side-by-sides we sprayed, especially on the bigger weeds.”
Proven Crop Safety
Like all other Roundup brands, the new Roundup PowerMAX™ is specially formulated with CROPSHIELD™ Formulas, which provide proven crop safety in Roundup Ready crops. A special CROPSHIELD seal has been added to both Roundup PowerMAX™ and Roundup WeatherMAX® so growers know they are getting proven crop safety on all Roundup Ready crops.
Harvey Fliehs, a farmer in South Dakota who tested Roundup PowerMAX™ said he observed excellent crop safety on his Roundup Ready®
Corn 2 and Roundup Ready soybeans. “We had no crop safety concerns with Roundup PowerMAX™,” Fliehs noted. “It works
as well as all the other Roundup products – the crop never flinches.”
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See the Roundup Rewards® program brochure for qualifications and benefits in your region.
Roundup Rewards applies only to Roundup® branded and other agricultural herbicides specified by Monsanto. Gin by-products of cotton containing Monsanto's biotech traits, including cottonseed for feed uses, are fully approved for export to Canada, Japan, Mexico and South Korea. Cottonseed containing Monsanto traits may not be exported for the purpose of planting without a license from Monsanto.
Always read and follow pesticide label directions. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® agricultural herbicides. Roundup agricultural herbicides will kill crops that are not glyphosate tolerant. Roundup®, Roundup Original MAX®, Roundup WeatherMAX®, Roundup Rewards® and Roundup PowerMAX™ are trademarks of Monsanto Technology LLC. These products may not be registered for sale or use in all states. Check with your local Monsanto dealer or Monsanto representative prior to use concerning state registrations. ©2007 Monsanto Company.
